• Insights

    Stay Focused on What Matters, Prioritize Excellence Or: How to avoid becoming another “China fail” meme.

  • How Chinese Consumers View Western Brands in China: A Slightly Less Serious Guide to Not Failing Spectacularly in the World's Most Complicated Market
    Everything About ChinaJoy 2025 [Event Details] - Or: How to Navigate a Gaming Convention the Size of Luxembourg Without Having a Panic Attack
    7 Best Practices for Website Localization in China: Or How I Learned to Stop Worrying and Love the Great Firewall
    Douyin Domination: Your Slightly Panicked Guide to Not Falling Behind in China's Social Media Thunderdome
    Surviving WeChat Search: Your Slightly Desperate Guide to Not Being Invisible in China's Digital Universe
    How to Capture China's Family Travel Market Without Looking Like a Complete Tourist: The 2025 Slightly Unhinged Guide
    The Slightly Unhinged Guide to KOL Marketing in China 2025: How to Throw Money at Internet Celebrities and Actually Get Something Back
    The Slightly Unhinged Guide to Chinese Social Media: 12 Platforms That Will Make Your Marketing Director Question Everything in 2025
    10 Chinese Travel Apps You've Never Heard Of That Are About to Make Your Tourism Marketing Strategy Look Adorably Outdated
    Xiaohongshu Content Seeding: Or How I Learned to Stop Worrying and Love the Algorithm
    Surviving China's Food Fair Frenzy: A Slightly Unhinged Guide to Not Getting Lost in the $1.64 Trillion Buffet
    East vs West: A Slightly Unhinged Guide to Why Your Marketing Strategy is Doomed in China
    Trust Me, I'm Not an Influencer: The KOC Revolution Taking Over China's Digital Landscape
    Baidu SEO: A Slightly Unhinged Guide to Not Getting Lost in China's Digital Bamboo Forest
    Stream Dreams & Marketing Schemes: A Slightly Unhinged Guide to China's Video Platforms
    WeChat Ads: Your Guide to Setting Money on Fire Effectively in China's Digital Ecosystem
    5 Terrifying Truths from China's Consumer Brand Index: Surviving the Dragon's Shopping Cart in 2025
    Lipstick Index on Steroids: How Chinese Women Are Making Men's Wallets Cry in 2025
    Lipstick Jungle: Surviving China's 12 Beauty Marketplaces Without Losing Your Sanity (or All Your Money)
    Surviving the Trade Fair Jungle: A Slightly Unhinged Guide to China's Business Extravaganzas in 2025
    More Posts
Cookie Use
We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
Learn More